Digital Key can be distributed via the postal system to a targeted mailing list. Because of the wide range of printed paper options available, the Digital Key USB device can be fused into a leaflet or brochure, tipped on to a letter, form part of a mixture of marketing collateral or be mailed out as a stand alone self-mailer product. Because the USB module is embedded into branded print, the recipient should instantly recognise and relate to the printed document. Assuming the message is targeted and relevant (you haven’t sent Dog food products and info to a Cat owner) and there is a clear call-to-action, with an enticing and captivating ‘hook’, the end recipient will engage with the product and insert the USB into their computer to find out more about the product; or perhaps enter your competition, redeem your voucher, register their details or get money off (for example).
A Digital Key loyalty device, can be pre-personalised or generic for customer facing companies. The devices can allow customers to collect and manage loyalty points (both in-store and online) and the customer can utilise these devices to view and manage their accounts. The physical device serves as a customer prompt and engagement vehicle between the host company and the user. A dynamic journey can be pre-programmed to the campaign so each time the Digital Key is plugged in, fresh offers await the customer with tempting offers and ‘heard it here first’ information.
Internet Shopping Coupon
The Digital Key can be used to access dynamic internet shopping coupons. When connected to a computer, the device would automatically present a web coupon page to the customer, similar in look to those in newspapers or coupon books. By plugging the Digital Key coupon into their computer, the customer would be taken directly to a web coupon page which would be continually updated so that the most recent offers were displayed. The coupon page could even have links to associated online stores that would enable the customer to make a fast purchase with the coupon discount applied.
An in-store product tag could give direct access to online information relating to a product. While browsing the products within a store a customer would be able to take away a low-cost tag that would automatically open the retailer’s web site when plugged in to their computer at home. The product’s number would also be sent to the site so that the product could be identified and information displayed such as price, ordering information, options and other related products. The Digital Key product tag, would allow customers to take away direct access back to the information they need about a product.
Conference / Events
VISITORS: When people visit your stand and express an interest in your company / product or service, hand them a Digital Key that will connect them to your webpage when they plug into their computer. If they like what they see when they get there, entice them to complete a form with their details so you can pair that individual Digital Key with that prospect. Once you have received their details, the marketing communication possibilities are endless.
ORGANIZERS: If hosting an event or conference, you can issue attendees with a leaflet / flyer or branded information pack that contains the Digital Key. Assuming the attendee enjoyed the event and wanted to engage further, they will connect the Digital Key to continue down their knowledge-path via the internet, be that finding out more information, getting notes from the event, linking to videos or downloading exclusive content.
And many more..
Access to Exclusive content Coupon / Gift Redemption Marketing Communications Promotions & Offers Online Competitions entry Online Video (webinars) Online Presentations Invitation linking to RSVP Registration Page General Online Info / Demos Secure Access Key to Sensitive Online Data (only accessible with the key) Virtual Meeting Centres Market Research / Client Feedback Survey Engaging Data Capture
Access to Exclusive content
Coupon / Gift Redemption
Promotions & Offers
Online Competitions entry
Online Video (webinars)
Invitation linking to RSVP
General Online Info / Demos
Secure Access Key to Sensitive Online Data (only accessible with the key)
Virtual Meeting Centres
Market Research / Client Feedback Survey
Engaging Data Capture