What is Digital Key?
Digital Key is a small USB device that is fused into print. It automatically launches a website on a computer when plugged in.
It is designed to link a physical, branded, printed product directly to web content.
Digital Key therefore is a tool for clients to trigger engaging communication with a target audience in a novel and interactive way. Since the website launching is automatic, it reduces the risk of incorrect web addresses being typed in or forgotten. Digital Key will work on virtually all computers with a USB port including PCs, Macs, Netbooks, Laptops.
Digital Key delivers a memorable one-to-one interaction capable of generating powerful results and ongoing relationships. Research has shown that Digital Keys have have the power to increase the response rates of targeted direct mail campaigns to over 60% (compared to typical results of 2% for standard ‘print-only’ direct mail).